Shrinathji Swayam-vyakta Prakatya Utsav

Shri Shrinathji (the Govardhan-Mukharavinda swayam-vyakta murti)

Pushti Marg

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Shrinathji Swayam-vyakta Prakatya Utsav — the anniversary of Shrinathji's full self-manifestation from Mt. Govardhan, observed on Margashirsha Shukla Chaturdashi per the Pushti Marg seva-calendar. The Govardhan-Mukharavinda murti revealed itself in three stages: the left arm to Madhavendra Puri (1410 CE), the face to local Vraja-vasis (~1479 CE — the year of Mahaprabhuji's birth), and the complete murti under Mahaprabhuji's seva (1493 CE). Vallabhacharya established Shrinathji's first formal seva at Jatipura on Mt. Govardhan in 1499 CE, where the murti remained until the 1672 transfer to Nathdwara.

Dates 2026–2027

December 23, 2026December 13, 2027

Mantra

श्री गोवर्धनधराय नमः

Shri Govardhana-Dharaaya Namah

Salutations to the One who lifted Mt. Govardhan — Shrinathji's iconic posture (left arm raised aloft, right hand at the waist) immortalises this leela.

How to recite

Read the Shrinathji Prakatya Varta (the Pushti Marg account of Shrinathji's swayam-vyakta emergence from Mt. Govardhan in 1410 CE to Madhavendra Puri, and his subsequent arrival into Vallabhacharya's seva). Sing the Govardhan-leela padas of Surdas — especially 'Mukha jhalakata mai-mai sundari' and 'Bhakta-vatsala Govardhan-dhari'. Perform Govardhan parikrama at Mt. Govardhan if possible (21 km circumambulation), or symbolic parikrama with Govardhan-shila at the home altar.

Benefits

Shrinathji is the swayam-vyakta (self-manifested) Krishna-murti who first emerged from Mt. Govardhan as the left arm of the Govardhan-Mukharavinda — first the arm in 1410 CE (revealed to Madhavendra Puri), then the face in 1479 CE (the same year as Mahaprabhuji's birth — the entire murti was assembled by 1493 CE under Mahaprabhuji's seva). Worship on the prakatya-tithi grants direct Govardhan-darshan and removes the karmic root of pride.

✦ Special Note

Mt. Govardhan, Jatipura, and Nathdwara become the three centres of pilgrimage on this day. The 21 km Govardhan parikrama is performed by lakhs of Pushti Marg vaishnavas. Dates per the Utsav Tippani published by Nathdwara Mandir Seva Mandal on pushtimarg.net (pushtimarg.net/new-updates/utsav-tippani/).

Foods Allowed

Vraja-bhog — kachori, ghevar, jalebi, peda, malpuaAnnakut-style assortment — every winter vegetable, sweet, savourySakhdi with morad and bhopla bharitShrikhand-puri and puran poliPohe with shengdana and coconutFresh winter fruits — orange, sitafal, ber, custard appleTulsi-charanamrita from the Govinda-kund at GovardhanMilk, mishri, ghee in abundance for the abhishekaSendha namak for fasting members

Foods to Avoid

Onion, garlic — neverBrinjal — restrictedMeat, fish, eggs, alcoholFood not first offered to Shrinathji

Meal Idea

Kachori with vegetable curry and ghevar for the morning Vraja-bhog; sakhdi with morad and shrikhand for lunch; jalebi and peda with warm milk for the evening Govardhan-leela kirtan.

🪔 Aarti

Aarti Kunj Bihari Ki

आरती कुंज बिहारी की, श्री गिरिधर कृष्ण मुरारी की ॥ गले में बैजंती माला, बजावे मुरली मधुर बाला । श्रवण में कुण्डल झलकाला, नंद के आनंद नंदलाला ॥ गगन सम अंग कांति काली, राधिका चमक रही आली । लतन में ठाढ़े बनमाली, भ्रमर सी अलक, कस्तूरी तिलक, चंद्र सी झलक, ललित छवि श्यामा प्यारी की ॥ कनकमय मोर मुकुट बिलसे, देवता दरसन को तरसे । गगन सों सुमन राशि बरसे, बाजे मुरचंग, मधुर मृदंग, ग्वालिन संग, अतुल रति गोप कुमारी की ॥ जहां ते प्रगट भई गंगा, कलुष कली हारिणि श्री गंगा । स्मरण ते होत मोह भंगा, बसी शिव सीस, जटा के बीच, हरे अघ कीच, चरण छवि श्री बनवारी की ॥ चमकती उज्ज्वल तट रेणु, बज रही वृंदावन बेणु । चहुं दिसि गोपी ग्वाल धेनु, हंसत मृदु मंद, चांदनी चंद, कटत भव फंद, टेर सुन दीन भिखारी की ॥

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