Pavitrotsavam (Pavitra Aarohanam)
Sri Venkateswara at Tirumala (and the divya-desam deity at each temple)
Sri VaishnavaGet a reminder before the next Pavitrotsavam (Pavitra Aarohanam)
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Pavitrotsavam — the annual three-day Pancharatra-prescribed purification festival at every Sri Vaishnava divya-desam, celebrated in Aadi or Avani (Jul-Aug). The pavitra-malas (sacred multi-threaded garlands of gold, silver, silk, cotton, and pancha-pattu) are placed on the moolavar deity to atone for any inadvertent errors in the year's worship.
Dates 2026–2027
Mantra
ॐ नमो भगवते वासुदेवाय
Om Namo Bhagavate Vasudevaya
Salutations to Bhagavan Vasudeva — the Dvadashakshara mantra recited during the Pavitra-aarohanam.
How to recite
Pavitrotsavam runs for three days at Tirumala (and most divya-desams) in Aadi or Avani (July-August). On Day 1 (Pavitra-aarohanam), pavitra-malas (sacred threads) made from gold, silk, and pancha-pattu are placed on the deity to atone for any errors in the year's worship. Recite the Vishnu Sahasranama daily through the festival.
Benefits
The Pavitrotsavam is the annual purification festival prescribed by the Pancharatra agama. The pavitra-malas correct any defects (apacharas) committed in the year's worship of the deity. Without it, the temple worship cannot continue — it is the most essential utsavam for the priestly community.
✦ Special Note
Tirumala-Tirupati's Pavitrotsavam is the largest. The festival is essential for the continuity of agama-prescribed temple worship — without it, the priestly community cannot resume regular worship in the new year. Dates follow the SriVaishnava Calendar of Srirangam Srimad Andavan Ashramam (andavan.org/srivaishnavacalendar/), Tenkalai convention; Vadakalai households may observe Ahobila Mutt Panchangam dates, which can differ by a day on some Ekadashi/Utsav observances.
Foods Allowed
Foods to Avoid
Meal Idea
Tirupati laddu and sakkarai pongal as morning naivedya; sundal and curd rice for the noon abhisheka prasad; vada and akkaravadisal for the evening Pavitra-naivedya.
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Get a reminder before the next Pavitrotsavam (Pavitra Aarohanam)
At 7pm the evening before, each time it comes around. Turn it off anytime.
Remind meDates shown for India (default). Enable JavaScript to set a reminder for your location.
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